Medpipe

Plan your recovery on a single timeline.

Desk research, User research, Protoyping, Market research, Business model

Description

Medpipe is a mobile application that helps long-term rehabilitation patients recover faster by providing comprehensive tracking of their surgery journey and curated informative content.

HI-FI PROTOTYPE

Online survey

We conducted an online survey with patients who have undergone endoprosthesis, asking them about their pre- and post-op experience. We received 33 responses from 5 different countries which highlighted the following:

MORE THAN 1/3

of patients get too little information before or after surgery.

ALMOST 1/2

of patients find it difficult to follow medical advice.

1 IN 10

patients follow wrong advice and risk getting hurt.

Key insights

Patients going through rehabilitation have trouble following their recovery plans because:

They receive too little information from their health professionals.

They lack a structured way to store the information they have.

They do not find trustworthy information about their condition online.

They forget to follow medical advice.

Solution

Customizable recovery plan timeline

Notification reminders

Curated library with guides and recommendations

Market research

In the US, 1 million people undergo knee and hip replacement surgeries annually. This number is expected to grow to 4 million in the next decade. This represents only a fraction of all long-term recovery patients.

60% of these people are of working age, which means that during most of their recovery companies and public health insurances are losing money and workforce.

Go-to-market approach

Health insurance companies

Work benefit programs

Medpipe cuts expenses linked to sick leave by reducing recovery time and demand for surgeries. We charge companies a staggered yearly fee according to the number of beneficiaries.