© Andreea Bacanu 2024 All Rights Reserved
Experience
Jan 2023 — present
Freelance UX Consultant
Specializing in conducting comprehensive user research and delivering insights-driven design solutions across diverse industries (e-commerce, welfare, digital health tech, edtech)
Proficient in all stages of the design process, from initial discovery through to prototype validation
Services: UX Research, Web Design, Mobile Design, Wireframing & Prototyping, Style Guides & Design Systems
Feb — June 2022
UX Researcher — Cloudflare
Conducted a qualitative study to investigate how persuasion can help shape user behavior in security management systems
3-fold research process: workshop w/ internal stakeholders, user interviews, elaboration & evaluation of design guidelines
Created a shared understanding of users of app security among cross-functional teams (Design, Engineering, PM)
Informed future design work through data-driven interview insights and qualitative findings
Recommended 12 guidelines for persuasive design; evaluated & refined through asynchronous usability testing
Keywords: Qualitative study, Semi-structured Interviews, Thematic Analysis, Workshop facilitation, Usability Testing
June — Sept 2021
Product Manager — Cloudflare
Interviewed stakeholders to explore the Radar reports space and zoom in on the problem of report creation
Presented qualitative findings to Radar team and external stakeholders to align on prerequisites and purpose of reports
Introduced new format of report request; optimized creation process, increasing # of requests and efficiency of Radar team
Proposed Radar reports roadmap, including short- and long-term vision for product
July 2021
UX Designer — Medpipe
Won the EIT Digital Summer School in eHealth with a mobile app that helps long-term rehabilitation patients recover faster
(as UX Designer, part of a team of 5) Conducted user and desk research about patients of hip and joint replacement surgeries
Prototyped an MVP that was pitched in the final presentation as proof of concept
Keywords: Desk Research, User Research, Prototyping, Market Research, Business Model
Feb — June 2021
UX Designer — Picasso
Collaborated with 5 designers on a passion project, to create a platform for artists to showcase and sell their work, exchange ideas and foster inspiration within the artist community
Worked on concept creation, user personas, user flows, IA design, sketching, mid- and high-fidelity wireframes
Keywords: User Research, Personas, Storyboarding, Information Architecture, User Flows, Sketching, Wireframes
UX Designer & Web Dev — Spotify Party
Spotify feature for collaborative listening and on-the-spot playlist creation for parties and social gatherings
Worked mainly as front-end developer, creating the web app in React.js, using Redux for the data model and Firebase for persistence
Keywords: User Research, Interviews, Desk Research, Literature Review, Personas, Scenarios, Prototyping
Sept — Oct 2020
UX Researcher & Designer — WeCare
Worked in a team of 4 to create a mobile app enabling elderly people to fulfill day-to-day chores in Covid-safe conditions
Facilitated user interviews, created user personas, and contributed to the creation of a high-fidelity prototype in Figma
Keywords: User Research, Thematic Analysis, Double Diamond Methodology, Prototyping, Usability Evaluation
June — Aug 2020
Software Engineer — Google
Implemented ClosedTabCache, a cache system to store recently closed tabs in the Chrome browser and instantly restore them within a timeout.
Keywords: C++
June — Sept 2019
Software Engineer — Google
Developed a framework to support step-by-step dialogs on the Google Fi website.
Front-end development on the website’s mobile version
Keywords: JavaScript, HTML, CSS, Soy
June — Sept 2018
Summer Trainee — Google
Created a dashboard to monitor Google Play Services, Clearcut, Google Search App for Android & iOS
Developed additional frontend features: World clock page, Oncall rotation widget
Keywords: Python, JavaScript, HTML, CSS
Skills
Certifications
Webflow Developer
Webcase Certification
Issued May 2016 - No expiry date
UI/UX Designer
Webcase Certification
Issued Dec 2023 - No expiry date
Cambridge English Level 3 Certificate in ESOL International (Advanced) C2
Qualifications Wales/Cymwysterau Cymru
Issued May 2016 - No expiry date
Diplôme d'études en langue française (DELF) B2
France Éducation international
Issued April 2016 - No expiry date
Swedish Course for Beginners, A2
KTH Royal Institute of Technology
Issued June 2021 - No expiry date
ECDL (European Computer Driving Licence)
ICDL Europe
Issued January 2016 - No expiry date
Awards
Winner of EIT Digital Summer
School in Digital Health
Tallinn, July 2021
EIT Digital Merit Scholarship
for Master Studies
2020 — 2022
Reuben Foundation
Scholarship
2017 - 2020, Cambridge
About
Leveraging insights to drive product innovation and user-centric solutions. Seeking a role to integrate empathy with data-driven strategies. Academic background in Human-Computer Interaction and Computer Science. Industry experience in UX, Product, and Engineering.
Education
Master of Arts
2024
University of Cambridge, UK
Computer Science
Master of Science
2021 — 2022
University of Trento, Italy
Human-Computer Interaction and Design — EIT Digital Master School, Year 2
Thesis: Persuasion in Cybersecurity: Design Guidelines to Promote Healthy Behaviours in Security Management Systems
Grade: 110/110 cum laude
Master of Science
2020— 2021
KTH Royal Institute of Technology, Sweden
Human-Computer Interaction and Design — EIT Digital Master School, Year 1
Research: The Influence of Aesthetics and Interactiveness in Data Understanding
Grade: 110/110 cum laude
Bachelor of Arts
2017— 2020
University of Cambridge, UK
Computer Science
Thesis: Analysis of Social Interaction Types in Autism using Body Cuess
Grade: Class II Division 1
HC
Andreea-Elena Băcanu
Email: andreeaelena794@gmail.com Github: github.com/andreea794
Telephone: +40728414985 LinkedIn: linkedin.com/in/aebacanu
Location: NL (open to relocate) Date of birth: 28/04/1999
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