your artwork with ease, and engage with art lovers through events and competitions.

Discover, connect, and buy from a global community of artists. Showcase and sell

Feb-June 2021

User research, Storyboarding, IA design, Sketching, Prototyping

Problem statement

Design a platform, for artists, worldwide, to showcase their works, inspirations and ideas to the world, and to the artists' community. They should also be able to sell their products to customers, through a protection-enabled payment system. Also, the platform should have a provision to create events, and/or competitions, collect entries, etc.

Personas

Goals

Make a living off of selling his art

Communicate to people through his paintings

Collaborate with other painters to share skills and knowledge

Become a well-known artist

Surround herself with peaceful and meaningful things

Find new causes and initiatives to support

Improve her photography skills

Improve her personal style

Share her life's work with people

Pass on her knowledge

Supplement her pension with a little extra revenue

Find a way to attend art events in spite of her deteriorating health

Relation with technology

Intermediate skills

Considers digital things superficial and soulless

Uses paper agenda to organize his life

Intermediate skills

Loves browsing Pinterest, tumblr, Spotify, Twitter

Keeps up with online trends

Basic skills

Technology is not something she is comfortable using

Owns a computer but is barely seen using it

Why use Picasso

Opportunity to sell art, connect with similar artists, be discovered by inverstors

Opportunity to discover emerging artists

Opportunity to share both her artwork and knowledge

Noah, 26

Independent artist

Wishes to pursue lifelong dream of being a painter

Maya, 22

Full-time student

Loves discovering new art (music, photography, paintings)

Geeta, 62

Retired art professor

Spends her time painting and reminiscing her teaching days

Storyboards

1. Ethan used to sell his paintings on the streets of Talinn.
2. He gets recommended this art platform where he can share and sell his art instead.
3. He goes on the website and creates a profile, adds pictures of his art and promotes himself on the various channels.
4. People start contacting him and buying his paintings. He no longer has to sell his art at street corners.
1. Ethan used to sell his paintings on the streets of Talinn.
2. He gets recommended this art platform where he can share and sell his art instead.
3. He goes on the website and creates a profile, adds pictures of his art and promotes himself on the various channels.
4. People start contacting him and buying his paintings. He no longer has to sell his art at street corners.
1. Ethan used to sell his paintings on the streets of Talinn.
2. He gets recommended this art platform where he can share and sell his art instead.
3. He goes on the website and creates a profile, adds pictures of his art and promotes himself on the various channels.
4. People start contacting him and buying his paintings. He no longer has to sell his art at street corners.
1. Ethan used to sell his paintings on the streets of Talinn.
2. He gets recommended this art platform where he can share and sell his art instead.
3. He goes on the website and creates a profile, adds pictures of his art and promotes himself on the various channels.
4. People start contacting him and buying his paintings. He no longer has to sell his art at street corners.

1. Paula has a very particular style. She is looking for unique clothes and household items to better define and match her one-of-a-kind personality.
2. She finds Anne's profile on the Art platform. Anne is an independent artist making DIY items. Paula loves Anne's artwork and finds several clothes and house decorations that really speak to her.
3. Paula purchses a lot of Anne's artwork and even contacts her for more personalized products.
4. Paula decorates her room using her new acquisitions and starts wearng her new DIY clothes that really give her a sense of auhenticity. She decides to support Anne by regularly funding her art projects.
5. Anne is happy that her work is being appreciated and supported. With the newly acquired funding, she can now afford to create even more intricate designs.
1. Paula has a very particular style. She is looking for unique clothes and household items to better define and match her one-of-a-kind personality.
2. She finds Anne's profile on the Art platform. Anne is an independent artist making DIY items. Paula loves Anne's artwork and finds several clothes and house decorations that really speak to her.
3. Paula purchses a lot of Anne's artwork and even contacts her for more personalized products.
4. Paula decorates her room using her new acquisitions and starts wearng her new DIY clothes that really give her a sense of auhenticity. She decides to support Anne by regularly funding her art projects.
5. Anne is happy that her work is being appreciated and supported. With the newly acquired funding, she can now afford to create even more intricate designs.
1. Paula has a very particular style. She is looking for unique clothes and household items to better define and match her one-of-a-kind personality.
2. She finds Anne's profile on the Art platform. Anne is an independent artist making DIY items. Paula loves Anne's artwork and finds several clothes and house decorations that really speak to her.
3. Paula purchses a lot of Anne's artwork and even contacts her for more personalized products.
4. Paula decorates her room using her new acquisitions and starts wearng her new DIY clothes that really give her a sense of auhenticity. She decides to support Anne by regularly funding her art projects.
5. Anne is happy that her work is being appreciated and supported. With the newly acquired funding, she can now afford to create even more intricate designs.
1. Paula has a very particular style. She is looking for unique clothes and household items to better define and match her one-of-a-kind personality.
2. She finds Anne's profile on the Art platform. Anne is an independent artist making DIY items. Paula loves Anne's artwork and finds several clothes and house decorations that really speak to her.
3. Paula purchses a lot of Anne's artwork and even contacts her for more personalized products.
4. Paula decorates her room using her new acquisitions and starts wearng her new DIY clothes that really give her a sense of auhenticity. She decides to support Anne by regularly funding her art projects.
5. Anne is happy that her work is being appreciated and supported. With the newly acquired funding, she can now afford to create even more intricate designs.

Information architecture

User flows

I created 31 user flows to showcase how a user might interact with the platform: onboarding, buying/selling art, searching art, interacting with events, creating/hosting an event, managing profile, etc.

Feb-June 2021

Problem statement

Personas

Goals

Relation with technology

Why use Picasso

Storyboards

Information architecture

User flows

Sign in/up

Buy art

Buy event tickets

Search

Create event

Manage learning resources

Set up shop

Request customization

Take customization job

Design library

Icons

Buttons

Colours

Success

Warning

Error

Fonts & sizes

Logo

Components

Wireframes