INTRO
Frog UX Design Case Assignment: Parkour
As a renter
As the client
Rent out your parking spot when not used
As a company, rent out whole parking lot outside business hours
Earn money on the time your parking space is booked
Get help with specifying, designing and developing your idea
As a driver
Find a place to park wherever you are
Easily book and pay for your spot for however long you need
Easily communicate with renter for whatever issue
DISCOVER
Background Research
Parking Apps Design Guidelines
Simplicity and Clarity
A parking app should have a clean and uncluttered interface. It should use simple language and make sure the user can understand the core functionality at a glance.
Location Services
A parking app should accurately detect the user's location. It should use real-time data to show parking availability in the vicinity.
Search and Filters
A parking app should have an easy-to-use search function with filters for location, date, and time. Users should be able to sort results by price, distance, user ratings, etc.
Interactive Maps
A parking app should display maps with clear markers for available parking spaces. Markers should be clickable to view more details.
User Profiles and Ratings
A parking app should implement a rating and review system to build trust and transparency.
Booking and Reservation
A parking app should offer a seamless booking and reservation process.
Payment Integration
A parking app should provide multiple payment options, including credit/debit cards, digital wallets, and in-app payments.
User Support
A parking app should include a support chat or help center.
Semi-structured Interviews
Who?
Drivers
City Commuters
Regular commuters who need daily or weekly parking in urban areas.
Tourists
Visitors who require short-term parking in unfamiliar cities.
Business Travelers
Individuals who often travel for work and need reliable parking options.
Families and Groups
Families or groups traveling together who need multiple parking spaces.
Parking Space Owners
Residential Owners
Homeowners who want to rent out their driveways or parking spaces.
Commercial Space Owners
Businesses or property managers with available parking lots.
Vacation Property Owners
Vacation house owners who want to rent their parking spaces when not in use.
How many?
Goal
Gather enough insights to effectively inform the design process.
Rule of Thumb
5 to 10 interviews
Factors
Diversity of user profiles, Timing constraints, Thematic Saturation
Conclusion
3 interviews per category, review emerging themes, and decide on potential second round
What?
What are the most common situations in which you need to find parking?
Can you describe a recent experience when finding parking was challenging or frustrating?
Have you used any parking apps or services before? If so, which ones, and what did you like or dislike about them?
Can you describe your ideal process for listing and making your parking spaces available for rent through an app?
What measures would make you feel comfortable renting your parking space to strangers?
How would you like to determine the pricing for your parking space? (e.g., hourly, daily, weekly)
DEFINE
Thematic Analysis
Emerging Themes
Location-centric Preferences
The parking app must focus on location-specific parking solutions. In urban and suburban areas, users need convenience and accessibility.
Trust and Safety Measures
Parking space owners have concerns about renting to strangers. Drivers express a strong desire for user reviews, ratings, and secure booking.
Flexible Pricing and Payment
Parking space owners prefer a flexible pricing model that aligns with availability and demand. Drivers need diverse convenient payment methods.
Eco-friendly Options
There is a growing interest in eco-friendly parking solutions, such as those with electric vehicle charging stations
Problem Definition
Design a user-friendly parking app that balances the convenience and security expectations of drivers and parking space owners while also accommodating diverse location-based needs and sustainability preferences.
Persona Creation
Background
Alex is a 32-year-old marketing manager. He lives in a busy urban area and relies on a car for daily commuting to work, meetings, and socials. Alex is eco-conscious and owns an electric car to reduce his carbon footprint.
Goals
Find convenient and eco-friendly parking options.
Save time by quickly locating available parking spaces.
Make sure his car is parked safely and securely.
Contribute to sustainability by supporting eco-friendly parking solutions.
Pain Points
Frustration with time-consuming searches for parking in crowded areas in the city.
Difficulty in finding reliable charging stations for the electric vehicle.
Concerns about vehicle safety in parking spaces in and around the city.
Usage Patterns
Regularly uses apps to search for nearby parking spaces and charging stations.
Prefers locations with eco-friendly amenities, such as EV charging and bike racks.
Frequently reads user reviews and ratings to make sure his car is parked in a safe and trustworthy location.
Prefers using secure payment options such as Paypal.
Attitudes and Behaviours
Actively supports sustainable transportation initiatives and is an advocate for eco-friendly practices.
Open to trying new technology and apps that align with his environmental values.
Willing to pay a premium for parking spaces that offer sustainable and secure features.
How-Might-We Questions
How might we…
streamline the parking space search process for Alex to save time and reduce frustration during daily commutes?
enhance safety and security measures in the app to address the concerns of both drivers and parking space owners?
integrate user-generated content like reviews and ratings to build trust and transparency in the app?
encourage and reward parking space owners for offering eco-friendly amenities, such as EV charging, to promote sustainability?
DEVELOP
Ideation Techniques
Brainwriting
Brainstorming
Silent Ideation
Storyboarding
Worst Possible Idea
Sketching
Mind Mapping
Scenarios
Hover over a circle…
Storyboarding
Sketching
DELIVER
User Testing
Usability Testing
Why
To assess efficiency, ease of use, effectiveness
When
Before app/feature launch
Key Metrics
Task Success/Abandonment Rate, Task Completion Time, Error Rate, Path Analysis, etc.
Data
Quantitative (mostly) and Qualitative
Tasks
Search for parking spaces nearby
Book a parking space
Use the map to reach a listing
Find listings nearby of a rating 3 or higher
Think-Aloud Method
Why
To gather insights into users' decision making process
When
Before app/feature launch
Key Metrics
-
Data
Qualitative
Tasks
Similar to Usability Testing
Satisfaction Surveys
Why
To gather feedback on overall satisfaction, impressions, preferences, ease of use.
When
After app/feature launch
Key Metrics
Overall satisfaction (CSAT), Satisfaction with features, UI Satisfaction, etc.
Data
Quantitative and Qualitative
Expert Evaluation
Heuristic Evaluation
Why
Cheap and Fast. Design experts review the prototype against the Usability Heuristics
When
Before app/feature launch
Key Metrics
The 10 Usability Heuristics
Data
Qualitative
Cognitive Walkthrough
Why
Cheap, Fast, Provides insights on new users. A team of reviewers simulates how new users would interact with the app and carry out predefined tasks
When
Before app/feature launch
Key Metrics
Learnability
Data
Qualitative
Tasks
Similar to Usability Testing
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